Experience
Associate Director, Strategic Planning
FCBCURE
November 2024 – current
- Strategic planning and brand strategy for medical device and pharmaceutical brands.
- Brand planning, workshops, research and insight generation, customer journeys, creative problem solving.
- Serve as strategic advisor for market research and tactical development.
Senior Strategist
MRM
June 2022 – November 2024
- Developed brand marketing strategies with a focus on HCP marketing for pediatric and adolescent vaccines.
- My teammates knew me for my:
- Dedication to making sure brand and communications strategies are comprehensive, are cohesive, and tell a meaningful story;
- Initiative and drive to accomplish client and project needs;
- Attention to detail and commitment to ensuring polished, timely deliverables.
Senior Client Strategist
Engage
February 2020 – June 2022
- Started as Client Strategist, promoted to Senior Client Strategist in September 2021.
- Led strategy and execution for branding, advertising, and website projects across advocacy, healthcare, and government sectors.
- Helped scale Engage’s marketing and advertising practice, including multicultural campaigns and platform-specific strategy (Meta, Google, LinkedIn).
- Supervised junior team members and developed internal training tools to support team growth and client education.
- Managed WordPress builds, QA testing, UX structure, and performance reporting via Google Analytics and Tag Manager.
- Wrote proposals, briefs, bilingual (English/Spanish) copy, and content for paid and organic digital campaigns.
Research Analyst
Ipsos
July 2019 – February 2020
- Research Analyst in the Innovation service line providing marketing research for new products & services across various industries including pharma & health care, CPG, financial, and technology.
- Project management and daily support for account management. Responsible for questionnaire creation, quota sample strategy & monitoring, and quality control.
- Analyzed data (through platforms including SPSS and Excel); visualized data by creating visually appealing, client-ready charts and report deck content; synthesized brand recommendations from research findings.
Marketing Research Assistant
Dr. Jose Mendoza at Sacred Heart University
September 2018 – May 2019
- Compiled research data on pricing and consumer behavior used to develop an AI system for processing eye-tracking and optimizing retail pricing.
Marketing Intern – New Business & Client Services
Craft Worldwide (IPG)
June 2018 – August 2018
- Marketing Intern for New Business & Client Services at Craft Worldwide, part of McCann Worldgroup within IPG.
- Created resources including brand analysis reports and decks presented to the Chief Client Officer to aid in preparation for New Business pitches.
- Created, categorized, and optimized a RFI/RFP Database archiving New Business documents across inter-office teams and years.
- Shadowed translation and transcreation projects.
Market Research Assistant
Rice-McVaney Communications for Sony
Summer 2018
- Researched film history and genre-specific consumer positioning in the past two decades in film for the team developing a marketing plan for two then-upcoming Sony cinematic productions.
Medical and Mental Health Office Manager
Connecticut Counseling Centers
September 2016 – April 2017
- Coordinated between patients, providers, insurers, and program staff to support behavioral health treatment.
- Managed patient intake, billing, and documentation with strict adherence to HIPAA standards.
- Translated live appointments and documents between Spanish and English to support accessible care.
- Collaborated with leadership across administration, court services, and financial operations.
Human Resources and Accounting Assistant
5N Plus
Summer 2015
- Responsible for updating human resource documents and Traverse database information.
- Organized and restructured 45 years of company documents; established a system of best practices for document handling and a schedule of document retention and disposal to guide employees.
Education
Sacred Heart University
Fall 2017 – Spring 2019
Marketing Major, Psychology Minor, Digital Marketing Minor (GPA: 3.94)
- Graduated Summa Cum Laude with a silver medal for Excellence in Marketing.
- Inducted into the Beta Gamma Sigma International Honor Society for business students who maintained a 3.7+ GPA. On Jack Welch Dean’s List during all semesters attended. Awarded the Ariana Petillo Scholarship for female undergraduate business students.
- Coursework includes: Principles of Marketing, Organization Management, Introduction to Business (Entrepreneurship), Legal & Ethical Responsibilities in Business, Advertising, e-Marketing, Financial Accounting & Reporting, Customer Insights Using Technology, Media Planning, Macroeconomics, Consumer Behavior, Operations & Supply Chain Management, Financial Management, Managerial Accounting & Control, Strategic Management, Marketing Research, Intro to Media Culture, Software Tools for Design, Digital Advertising, International Marketing, Marketing Management.
Carnegie Mellon University
Fall 2014 – Spring 2016
- Completed 2 years of a B.S. in Psychology.
- Coursework includes: Abnormal Psychology, Child Development, Child Psychopathology and Treatment, Experimental Design for Behavioral and Social Sciences, Introduction to Psychology, Modern Biology, Molecules to Mind: Introduction to Neuroscience, Personality Psychology, Principles of Child Development, Principles of Computing, Research Methods in Developmental Psychology, Social Psychology, Statistical Reasoning and Practice.